A Fresh New Look
In an aisle packed with chemical solutions and an ever growing number of natural brands, it was time for a rebrand that highlighted CleanWell’s botanical power with packaging that liberated it from the cupboard with a premium, modern and appealing counter-ready look.
We partnered with CleanWell to define their own fresh expression of clean. To live their mission “to clean up ‘clean,’ with effective, family-, pet-, and planet-friendly products.” And promote their purpose to “Live Free, CleanWell.”