Wildfire Partners

BUSINESS CHALLENGE

Motivate Boulder County residents to take actions that help reduce wildfire risk at home.

THE DETAILS

Since 2014, Boulder County Wildfire Partners has helped residents and communities prepare for wildfire through actions like free home assessments, tailored mitigation guidance and support, and rebates for completing eligible wildfire mitigation work.

Under the platform Wildfire Happens Here, we’ve concepted (and refreshed), produced, and managed an integrated, multi-year campaign across CTV, social, streaming audio, out of home, live activations, direct mail and more to motivate residents to both start and continue taking mitigation actions—knowing there’s a local partner with the resources and support to help make it happen.

Services

Marketing assets & collateral
Creative campaigns & assets
Marketing & media planning
Media management & reporting
Photo & video production

WHY WE’RE PROUD TO PARTNER

Helps Boulder County residents harden their homes against wildfires
Educates the county on wildfire risk and mitigation techniques
Delivers measurable impact in a region facing growing climate risks

increase in site traffic

+51%

organic search growth

15M

impressions

Home Sweet Mitigated Home

A home that’s prepared for wildfire is a safer, sweeter place to be.

Wildfire Happens Here

Here’s something wild: the more you know what can cause home ignition, the more you can do
something to help prevent it.

The Hot Line

HOT TIPS ABOUT WILDFIRE PREP

Wildfire can be scary. Talking about it doesn’t always have to be. To help make wildfire preparedness more approachable (and fun), we created Hot Lines that popped up across the County—from libraries to farmers markets. Simply pick up the phone and you’d hear a randomized hot tip from a Boulder County Commissioner. Listen to the tips: