CU Division of Continuing Education

BUSINESS CHALLENGE

Increase understanding of – and interest in – CUCE’s resources and offerings through digital media.

THE DETAILS

Working independently from the main campaign in Boulder, the University of Colorado’s Division of Continuing Education provides students and the community at large with education resources that enable them to reach their goals. Since 2006, we’ve led a far-reaching portfolio of integrated campaigns under our multi-year Own Your Journey creative platform. Through website design, digital campaigns, custom creative assets, and more, we work with the Division of Continuing Education to inspire people to forge their own paths — whatever that looks like for them.

Services

  • Creative Campaigns
  • Media Management
  • Photo & Video
  • Website

WHY WE’RE PROUD TO PARTNER

  • Provides lifelong learning opportunities to a diverse body of students and the community
  • Extends CU Boulder’s resources to create access for more students
  • Innovative, purpose-led degrees and certificates (e.g. Inclusivity in the Outdoor Recreation Economy certificate)
20+

years of AOR partnership

10+

unique programs managed

6x

increase in media budget

The Own Your Journey campaign tangibly connects the CE brand to the bigger goal of their key student audience: becoming the person they aspire to be in life.

The Own Your Journey campaign has been successful in raising awareness among CU students, staff, and faculty. It’s been so successful that the strategies have been adopted by other areas of campus as aspirational goals for student service and success.”

Ted Rockwell,
Assistant Dean of Marketing and Communications
Division of Continuing Education

The CE site has increasingly become the way students find courses. We led strategy, design, and development for a new site that will go live by Fall 2023.

The Master of Science in Organizational Leadership prepares working professionals to become dynamic leaders. Our campaigns find more qualified candidates.

Our CU Summer and Winter Session campaigns show both sides of the seasons in Boulder — the academic rigor of CU combined with the unique facets of Colorado outdoors.

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