impressions
increase in site traffic
for new name to overtake in web searches
Talent recruitment campaign
email open rate
landing page visits
candidate inquiries
The Mental Health Center of Denver (MHCD) has served Denver’s communities for over three decades. Having grown and evolved to meet the changing needs of their communities, MHCD needed a new name and brand to better reflect the breadth and depth of their services, expand the aperture beyond mental health to include well-being, and reflect their belief that improving well-being strengthens and powers community. Our launch campaign reintroduced the organization and generated positive sentiment for a dynamic name change.
The success of the rebrand resulted in a new opportunity: concept, plan, and execute a digital campaign to increase qualified candidates for the most in-need positions at WellPower: licensed clinicians, nurses, and case managers. We uncovered a unique opportunity to reconnect with past applicants, reintroduce WellPower, and have a targeted conversation about why they’re a great fit for folks.
WHY WE’RE PROUD TO PARTNER
impressions
increase in site traffic
for new name to overtake in web searches
email open rate
landing page visits
candidate inquiries
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