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Rebrand and re-introduce the Mental Health Center of Denver, the regional leader in mental health.


The Mental Health Center of Denver (MHCD) has served Denver’s communities for over three decades. Having grown and evolved to meet the changing needs of their communities, MHCD needed a new name and brand to better reflect the breadth and depth of their services, expand the aperture beyond mental health to include well-being, and reflect their belief that improving well-being strengthens and powers community. Our launch campaign reintroduced the organization and generated positive sentiment for a dynamic name change.

The success of the rebrand resulted in a new opportunity: concept, plan, and execute a digital campaign to increase qualified candidates for the most in-need positions at WellPower: licensed clinicians, nurses, and case managers. We uncovered a unique opportunity to reconnect with past applicants, reintroduce WellPower, and have a targeted conversation about why they’re a great fit for folks.


  • Provides the highest volume of community mental health services in the state
  • Recognized locally and nationally as a model for innovative and effective community behavioral health care
  • Provides treatment, prevention, outreach, and crisis services to children, families, and adults
68.5 M



increase in site traffic

6 weeks

for new name to overtake in web searches

Talent recruitment campaign

+ 52%

email open rate


landing page visits


candidate inquiries

“Vermilion really brings it in terms of strategic rebranding and KPI-focused campaigns. They were engaging experts truly invested in the outcome as if it were their own brand.”

Kate​​​​ Osmundson, Director, Communications & Marketing

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