The East Coast Greenway is a multi-use trail for biking, walking, running and rolling, stretching 3,000 miles from Maine to Florida: a place where people of all ages and abilities can feel safe commuting and recreating. The nonprofit East Coast Greenway Alliance works with hundreds of volunteers, partner organizations, and officials at the local, state, regional, and national levels to move the entire route onto protected paths through conservation and advocacy. Spanning 450 connected communities and drawing over 50 million annual visits, the Greenway is America’s most-visited walking and bike trail.
To help them invite more folks into the incredible space they’ve created, we redesigned and developed their website with a fresh, modern extension of the brand, enhanced UX, and streamlined state-specific pages. The new site makes it easy to donate and get involved — and spotlights both the beauty of the Greenway and the joyfulness of the people supporting and using it.
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WHY WE’RE PROUD TO PARTNER
Vermilion did an outstanding job helping us speak to the East Coast Greenway’s varied audiences. The new site is both highly functional and visually compelling, and I’m excited for our supporters to explore it.
JOHN MARTIN, SENIOR DIRECTOR, MARKETING AND COMMUNICATIONS
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