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Good Clean Love

QUESTION OF THE DAY

What if sexual health and wellness were about more than sex?

GETTING TO WORK

Made for every loving, intimate, and sometimes messy moment, Good Clean Love’s natural and organic products work the way you do so you can love the way you love. Poised for growth across e-comm and retail, the better-for-you sexual health and wellness brand needed a campaign that went beyond table stakes product features. The success of our multi-year, award-winning Love the Way You Love campaign is a result of powerful insights and creative meets a strategic, targeted, test-and-learn media plan.

WHAT’S GOOD

Non-toxic products formulated to mimic your body’s natural chemistry

Packaging uses bioplastic, a material made from recyclable sugar cane

Made for everyday intimacy and hygiene across all life stages

Services:

“Vermilion has been an incredible partner for many years. They’re flexible and provide best in class support even when our strategies change. They have been a big driver of our exciting 96% growth in the last three years!”

LAUREN START, VP OF MARKETING
17 DMAS

primed for growth & sustained healthy ROAS

64%

revenue increase

55%

lift in online sales