BUSINESS CHALLENGE
THE DETAILS
The best things in life are hard to capture in words. Like the experience of being in nature. No one knows this better than the Appalachian Mountain Club, which has been protecting the mountains, forests, waters, and trails of the Northeast and Mid-Atlantic since 1876.
Our charge: develop an integrated digital campaign that introduces a new generation of outdoor lovers to AMC, and inspires them to become lifelong members. From guided outdoor experiences to hut and lodge trips and more—our campaign, Do something indescribable, shows young families and young professionals how AMC will guide them off their beaten path.
WHY WE’RE PROUD TO PARTNER
Dedicated to the protection, enjoyment, and understanding of the outdoors
Inclusive, equitable, kind community
Committed to becoming net zero by 2050
Services:
revenue driven by Meta ads
CPM and 1.3MM impressions
audio Ad Completion Rate
“Vermilion brings the perfect combination of creativity and data know-how. They’re easy to work with, and have helped us reach new audiences more efficiently.”
Elisabeth Holden, Assistant Director of Digital Marketing
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