The best things in life are hard to capture in words. Like the experience of being in nature. No one knows this better than the Appalachian Mountain Club, which has been protecting the mountains, forests, waters, and trails of the Northeast and Mid-Atlantic since 1876.
Our charge: develop an integrated digital campaign that introduces a new generation of outdoor lovers to AMC, and inspires them to become lifelong members. From guided outdoor experiences to hut and lodge trips and more—our campaign, Do something indescribable, shows young families and young professionals how AMC will guide them off their beaten path.
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“Vermilion brings the perfect combination of creativity and data know-how. They’re easy to work with, and have helped us reach new audiences more efficiently.”
Elisabeth Holden, Assistant Director of Digital Marketing
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