Community Foundation Boulder County

BUSINESS CHALLENGE

Elevate Community Foundation Boulder County’s brand identity and website to meet the needs of today’s community.

THE DETAILS

As a partner of Community Foundation Boulder County for over 25 years, our most recent collaboration was to lead the organization’s brand refresh, including an evolved logo, new visual system, and website to better reflect the foundation’s unique philanthropic role in Boulder County.

The restrained confidence of the comprehensive visual system enables them to more nimbly show up when and where they’re needed—from celebrations to crises. The website redesign had a singular focus: ease. Both for users to navigate, and the CFBC team to manage. From architecture to design to development, we built a clean, simplified site that’s truly a breeze to update.

A new chapter in our relationship with Community Foundation Boulder County: Vermilion Partner Sarah Halle is has joined its Board of Directors.

 

Services

  • Brand strategy & positioning
  • Logos & visual brand identity
  • Website design & development
  • Marketing assets & collateral
  • Messaging & copywriting
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WHY WE’RE PROUD TO PARTNER

  • The philanthropic heart of Boulder County for 30+ years
  • Adapts to evolving community needs versus specific and static focus areas
  • Trends, the foundation’s flagship resource, provides key social indicators to inform decisions and inspire action
77%+

increased time on site

56%+

engagement rate on site

UX

streamlined and enhanced

Along with a new strategic plan and a modern update to our branding, we needed a simplified website that clearly defined our work and reflected our identity. Together with Vermilion, we created a site that inspires our community.”

Severin Lier, Director of Communications

“All In, Boulder County” is an annual fundraising campaign built on a simple idea: Boulder County takes care of Boulder County.

Community Trust is CFBC’s largest and most comprehensive grantmaking program, and we partnered with Community Foundation Boulder County to develop the campaign to increase brand awareness, build donor trust, and create a reliable fundraising engine. We concepted and designed a full asset matrix across video, digital display, social media, and signage, plus a dedicated campaign landing page and Partner Playbook that make it easy for local businesses and neighbors to organically promote the movement on their own feeds and lawns.

I'm All In, Boulder County Community Trust fundraising campaign yard sign mockup

“All In, Boulder County” turns a giving week into reliable, measurable support for Boulder County nonprofits.

  • Over $500,000 raised in 14 days
  • Over 10,000 campaign landing page views
  • ~200,000 people reached across Boulder County
  • ~18,000 website visits from mostly new visitors
  • Over 250,000 YouTube video ad views
  • $574,750 awarded in Community Trust grants
  • Increased average grant size
  • Greater number of applicants funded

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