Movement Gyms

BUSINESS CHALLENGE

Develop and launch a new, unapologetically welcoming brand and website that unifies three climbing gyms into one.

THE DETAILS

Climbing can be socially and physically intimidating; few knew that better than Earth Treks, Planet Granite, and Movement Climbing + Fitness. Separately, they each built some of the most welcoming gyms in the country. After 20+ years of doing their own thing, together we imagined how they’d move forward as one brand, and the nation’s largest climbing and fitness community: Movement Gyms, where you can always Climb As You Are.