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Movement Gyms

QUESTION OF THE DAY

What if climbing and fitness gyms were about more than reps and routes?

GETTING TO WORK

Climbing can be socially and physically intimidating; few knew that better than Earth Treks, Planet Granite, and Movement Climbing + Fitness. Separately, they each built some of the most welcoming gyms in the country. After 20+ years of doing their own thing, together we imagined how they’d move forward as one brand, and the nation’s largest climbing and fitness community: Movement Gyms, where you can always Climb As You Are.

WHAT’S GOOD

Nurtures an inclusive climbing and fitness community for staff and members

Collaboratively removes social and physical barriers to climbing

Invested partners in protecting the outdoor places where we play

Services:

9.7 MM

impressions

55K+

YouTube ad views

39%

increase in website sessions