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Movement Gyms

BUSINESS CHALLENGE

Develop and launch a new, unapologetically welcoming brand and website that unifies three climbing gyms into one.

THE DETAILS

Climbing can be socially and physically intimidating; few knew that better than Earth Treks, Planet Granite, and Movement Climbing + Fitness. Separately, they each built some of the most welcoming gyms in the country. After 20+ years of doing their own thing, together we imagined how they’d move forward as one brand, and the nation’s largest climbing and fitness community: Movement Gyms, where you can always Climb As You Are.

WHY WE’RE PROUD TO PARTNER

  • Nurtures an inclusive climbing and fitness community for staff and members
  • Collaboratively removes social and physical barriers to climbing
  • Invested partners in protecting the outdoor places where we play
9.7 M

impressions

55k+

YouTube ad views

39%

increase in website sessions

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