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Let’s Go!

for Zuke’s Natural Dog Treats and Supplements

Born from the authentic, outdoor adventure lifestyle of Durango, Colorado, Zuke’s fuels the special bond with our dogs that helps us both break free, get out, and “live life off leash.” As Zuke’s agency of record for advertising, marketing and communications, we’re sharing their story of trail-tested treats made from the Earth’s best ingredients with insight-driven strategies and engaging creative that capture the feeling of clicking off the leash and living life to the fullest with the pets we love.

Vermilion’s “Let’s Go!” campaign invites everyone, consumers and trade partners alike, to join the excitement. And it adds a new level of urgency that ties into this year’s new packaging introduction for the dog treats and supplements company.

New Packaging Rollout

The retail packaging rollout strategy required integrated communications planning and creative development, including an updated look to their 80-page trade catalog, informative retailer and distributor kits, overview tools, sales sheets, trade advertising, media kits, trade show booth updates, and POP.

Building Brand Advocacy and Awareness

Our consumer messaging for Zuke’s invites everyone to get off the couch, join in our fun, and say, “Let’s Go!” to life.

Activating Influence + Making an Impact

Based on the detailed demographic, psychographic, and user engagement targeting available on Facebook and Instagram, Vermilion builds social plans, programs and manage media to maximize budgets to engage Zuke’s community to experience the “live life off leash” lifestyle; build awareness, promote Influencers’ content, drive purchase consideration and build consumer loyalty.


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