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Inspiring More Connections

for National Center for Atmospheric Research

Over the last few years, Vermilion began modernizing the brand of the organization. Starting with the core websites, Vermilion introduced a more visual and simplified content strategy and a range of print and digital communications tools and data visualizations.

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Large national research laboratories can often be more focused on their work, scientists, and projects than their external communications. The brand and creative elements for these web projects have informed and paved the way for a new comprehensive and consistent design toolkit—including new color segmentation, iconography, and rich, high-quality video and photography capturing earth systems science projects from around the globe.

The National Science Foundation and NCAR built one of the world’s most powerful supercomputers in Cheyenne, Wyoming. Vermilion helped elevate the capability and breadth of this work to the public eye.

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