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SmartLab – Creative Learning Systems

SmartLab – Creative Learning Systems

Preparing students for tomorrow’s world

for SmartLab - Creative Learning Systems

SmartLab Learning inspires the next generation of leaders through standards-aligned math and science curriculum, educator development, learning kits, and learning environments for students K-12. But to many, it was just another STEM tech company.

To help them own a bigger role than “tech in a room,” Vermilion refreshed the brand identities for SmartLab Learning and its parent company, Creative Learning Systems, by combining a youthful spirit with sophistication and rigor. The result is a family of brands that’s clearly distinct from stock category norms.


Inspire the Extraordinary

In addition to reimagining SmartLab’s visual brand identity, we created a new logo for their parent company, Creative Learning Systems. We wanted the corporate brand mark to feel a bit more deliberate while retaining the warmth, approachability, and spirit that makes this family of brands so distinct.

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