Guided by Values
The Rose Community Foundation uses leadership, grant-making and donor engagement to invest in strategic and innovative solutions to enduring problems and emerging issues in the Greater Denver Community. Created with assets from the sale of Rose Medical Center (an independent nonprofit hospital created by Denver’s Jewish community in 1949), the foundation is grounded in the original mission to serve through putting into practice the Jewish values of philanthropy, justice and nondiscrimination.Having designed their original logo a decade ago, Vermilion was asked to take a fresh look at their brand visuals and messaging, and apply the new system to an annual report and robust website overhaul.