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Reading Partners

Reading Partners

Sharing the Joy of Reading

for Reading Partners

Reading is the foundation for future learning. Without reading, kids don’t have an equitable chance at success. Reading Partners, an Oakland, California nonprofit, engaged Vermilion to develop a new website that provides an effective way for people to sign up as reading tutors in the communities where they live and work. And it’s working. On average, Reading Partners students more than double their rate of learning while in the program. The motto sums it up: One Tutor. One Child. Infinite Possibilities.

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Let's Make This Easy

Reading Partners needed its new website to accomplish a few basic things. First, create a visual, immersive look that could emotionally engage users. Second, simplify the user experience so that everything is easy to find, and third, to create easy pathways for donors and volunteers to get involved. The result is a website that both inspires and encourages direct action from its strategic partners.

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