The Objective

The “M” word. If you’re like most people, “museum” conjures up “do not touch” signage and sleepy docents. And don’t get anyone started on “local history museum.”

So, even with a prime downtown location and interactive exhibits designed to inspire conversation, the Museum of Boulder had a challenge: convince visitors and locals alike that the museum is more than a place to visit, it’s their source for inspiration.

The Solution

Our big idea: turn the “M” word on its head. This is more than a museum, it’s Boulder’s new Inspiration HQ. “Find Your Muse” claims the identity of “The Muse” and celebrates that you’ll leave with a sense of wonder, a feeling of connection, and a desire to leave your mark.