In a crowded category, Mayflower Farms quickly gained notoriety among top retailers for their superior wholesale product. How? They artfully blend their passion for nature’s gift with scientific skill, resulting in purer, fuller, tastier products. But with a new suite of extracts in their pipeline and more brands hitting shelves everyday, Mayflower was poised for a change — to go from a B2B company to one that could directly speak with and capture the hearts of consumers, too.
To do that required a renewed marketing strategy. We distilled our key findings to deliver a bold new expression that embodied both their creative spirit and innate ambition. Then, we extended that new voice, look and feel to multiple touchpoints for a cohesive experience, including on-shelf packaging, a refreshed website, and sales collateral. Mayflower’s desire to share the best is what drives them to create the best. And they can’t wait to share it with you.