Guided by Goodness
KeHE is a leading wholesale grocery and national distributor for natural and organic, specialty products. But they don’t simply drive goods from point A to point B, they drive goodness. As a Certified B Corporation, goodness steers, inspires, and pushes them to continually ask, “How can we serve with more impact?”
Vermilion helped craft their latest Goodness Report — a snapshot of their quadruple bottom-line performance. The Report’s central message of “guided by goodness” acts as a platform to provide a glimpse into the impact KeHE makes for people both inside and outside their organization.