Imagine a day when cancer is curable, neurological damage is reversible, and a universal blood supply is grown on demand. It sounds like a distant dream, but this is a future that stem cell research and regenerative medicine has brought right to our doorstep. To help the Gates Center stand out in this field dominated by petri dishes, pipettes, and sterile science-speak, we challenged ourselves to answer the question, “What’s the real lifeblood driving this innovation?” Our answer: People.

Vermilion worked with the Gates Center to develop a more human positioning and expression for the organization and created a video-forward website that draws people into the Center’s revolutionary story. The result is a clear expression of a results-driven team dedicated to accelerating regenerative medicine and improving life for generations to come.