A Fresh Idea
Ann Cooper’s Food Family Farming Foundation created Let’s Move Salad Bars to Schools in support of First Lady Michelle Obama’s Let’s Move initiative. The mission is straightforward: let parents and others donate funds so that schools can receive salad bars free of charge, giving every child daily access to fresh fruits and vegetables. Vermilion created a highly visual design with minimal text to showcase the impact and results directly on the website’s homepage, reflecting the organization’s mission, values, and impact throughout the United States.