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City of Boulder

City of Boulder

Partnering with the City

for City of Boulder

From community-led climate initiatives to traffic and waste reduction programs, Vermilion is privileged to partner with various departments on work that makes the City of Boulder a better, more sustainable city.

Community-Led Climate Action

As a result of growing climatic extremes, the City developed “Cool Boulder,” a multi-year program that expands natural climate solutions by enhancing vegetative cover in Boulder’s urban and peri-urban landscapes. Inspired by the grassroots nature of and shared nostalgia for vintage national park posters, Vermilion created the program’s badgeable logo, icons for its three focus areas, and communications materials for an identity that instills community ownership and pride.

City of Boulder

Client Commitment

Part of the City’s long term sustainability goals is to wean residents completely off fossil fuels and onto electricity, which at some point will be generated by 100% renewable sources. Comfort365 is a pilot program to introduce Heat Pumps to homeowners who are thinking of purchasing traditional air conditioners or replacing gas furnaces as a better way to cool and heat your home.

Waste Not, Want Not

Boulder’s City Council adopted in June 2015 new requirements that sought to expand recycling and composting to all Boulder residents, employees, and visitors by requiring property managers and businesses to do better. The goal? To generate new materials from 85 percent of the city’s waste by 2025 rather than send that waste to the landfill. Vermilion created a website that helps explain the ordinance and its importance, while directing businesses and residents to plenty of local resources to help get it done.

Creating a District

Boulder’s four-block long pedestrian mall is a hub of vitality. The City wanted to extend that energy westward and delineate the West End district with a distinctive streetscape vernacular including wider sidewalks, new landscape, and stone street furniture. Vermilion was engaged to create a series of six “totems” to mark the cross streets from 10th to 8th along Pearl and draw visitors to the end of this eclectic retail area. The totems, fabricated locally, use buff sandstone, internally illuminated artisanal fused glass, and poetry from Boulder artists to draw people into the heart of the West End.

Honoring Open Space

On the 50th anniversary of the Open Space program, Vermilion updated the OSMP logo, badges and uniforms, and created a master plan Design Guide that included colors, fonts, photo style, icons, infographics, brochure layouts, report templates. and web headers.

Shuttle to Chautauqua

Nothing is more loved in Boulder than Chautauqua. Which is great, but can cause headaches. Vermilion worked with the City to market a weekend program called Park-to-Park that introduced a free shuttle. On weekends in its first summer, over 2,000 visitors bound for Chautauqua used the shuttle, greatly reducing traffic and parking. “You’ve given our lives back” proclaimed one resident who lives on a nearby street.

Community Vitality

The City’s Department of Community Vitality is designed to foster places where people want to go. The main areas of focus include access and parking, economic vitality, and district management. Vermilion created a Design Guide for the department providing a color palette, info graphics, ad templates, and web headers.

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