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Boulder Phil

The Thrill of The Phil

for The Boulder Philharmonic Orchestra

To energize and expand its audience, the Boulder Philharmonic Orchestra needed a new identity system that would pop in an increasingly crowded cultural landscape. The result is a shorter, more memorable name (ahem, The Phil), three interchangeable, lyrical logos, a vibrant new color palette, and a catchy new theme: “Let’s Play.” The system is being deployed on program covers, ads, banners, email headers, and digital ads.

The logo can be used in non-traditional dynamic ways to bring the expressive energy of the music to life in throughout the branded materials.

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