The Thrill of The Phil
To energize and expand its audience, the Boulder Philharmonic Orchestra needed a new identity system that would pop in an increasingly crowded cultural landscape. The result is a shorter, more memorable name (ahem, The Phil), three interchangeable, lyrical logos, a vibrant new color palette, and a catchy new theme: “Let’s Play.” The system is being deployed on program covers, ads, banners, email headers, and digital ads.