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Which CMS should I choose for my new website, and why is it WordPress?

When planning a new website project, one of the questions we hear most often is: “Why WordPress?” Or: “Should we use Squarespace instead? What about Drupal?” This article is your go-to answer. It’s our one-stop overview of why we choose WordPress as our standard website content management system (CMS), how it compares to other platforms, … Continued

How do you turn wildfire awareness into action across Boulder County?

About Boulder County Wildfire Partners Colorado’s dry climate—characterized by low humidity, periodic drought, and strong winds—can create conditions where wildfires are more likely to occur. In recent decades, warmer temperatures and longer dry periods have contributed to longer fire seasons and the potential for larger wildfires. In fact, the average number of fires per year … Continued

What does it take to reposition climate convening as a force multiplier? Lessons from the Volgenau Climate Initiative.

Who is the Volgenau Climate Initiative? The Volgenau Climate Initiative (VCI) is a ten-year initiative of The Volgenau Foundation focused on advancing natural climate solutions across soils, forests, and working lands. VCI uniquely curates intimate, rigorously selected convenings of leaders to build networks that move capital, influence policy, and scale practical climate action. The Risk … Continued

What does environmental nonprofit brand strategy require in today’s era? Inside the Conservation Colorado rebrand.

Who is Conversation Colorado? Conservation Colorado is the state’s largest environmental advocacy organization: 60,000+ members strong, with six decades of work shaping climate policy, protecting public lands, and building political power to secure clean air, safe water, and equitable environmental outcomes across Colorado. Environmental Action Has Entered a New Phase Environmental action is changing in … Continued

How is AI affecting the search landscape, and what should I do about it?

We’ve all read the stories and listened to the podcasts. AI is everywhere, and it’s changing everything. SEO is dead, and computers are going to take your lunch money. While there’s truth in most of these, the level of hyperbolic fear-mongering seems to be a bit out of control.  We are certainly in the thick … Continued

Who are some new client partners we’re excited to support?

Teaming up with purpose-driven clients is why we at Vermilion show up every day. Every handshake and kickoff call is a reminder that our branding and marketing work matters most when it helps amazing organizations fulfill their missions.  Lately, the universe delivered: we’re grateful to welcome a seriously inspiring crew of new partners, each one … Continued

How did the “What’s At Stake” election and voter engagement event go?

Couldn’t attend “What’s a Stake?” Want to know more about the intersections of some of today’s most pressing 2024 election issues? You’re in the right place.  Agency life is more than pitching and producing. For Vermilion, it’s also about partnering with our communities—growing and deepening relationships, activating purpose beyond the work, and uplifting current (and … Continued

What’s Vermilion’s blueprint for a remarkable client-agency relationship?

New to marketing agency relationships? Choosing a new agency and wondering what kind of partners they’ll be after the pitch? Curious about Vermilion’s approach? Let’s remove some of the mystery around how we partner. Cultivating strong partnerships goes beyond managing deadlines and deliverables. At its core, it’s about building trust, communication, and creating space for … Continued