Another summer, another batch of new clients we’re thrilled to call partners. It’s always energizing to kick off fresh projects with passionate teams working to make the world a better place. And our newest clients are doing big things to build, restore, feed, teach, and strengthen the world around them.
The entire Vermilion team is grateful for the opportunity to help these inspiring organizations. From mountain communities to regenerative rice, we’re honored to play a supporting role in bringing their stories to life.
Trout Unlimited
Our planet is a vast network of rivers and waterways that sustain communities, ecosystems, and outdoor recreation. And over time, policy shifts, human activity, and environmental pressures have strained our freshwater systems and the wildlife that call them home. For nearly 70 years, Trout Unlimited has brought anglers, fishers, conservationists, and outdoor advocates together to help these ecosystems.
Founded by anglers and guided by science, the organization now spans more than 400 chapters across the country, working to protect trout and salmon populations and the waters they call home. Through their Priority Waters, Trout Unlimited focuses on the rivers and streams where conservation has the greatest long-term impact, restoring habitats, reconnecting waterways, and building climate-resilient freshwater ecosystems.
What does that impact look like?
- It means rebounding wild and native trout and salmon populations, including some once thought extinct, in reconnected fish passages
- It means healthier watersheds from coast to coast
- It’s a national network of scientists, program staff, and local volunteers conducting research and analysis alongside universities, agencies, and conservation groups to focus restoration where it matters most
- And it’s supporting rural economies through projects that clean up abandoned mines, restore degraded fisheries, and help farmers and local landowners build more efficient operations
Take the Salmon SuperHwy community partnership as a single example of what TU’s partnership unlocks. This initiative on Oregon’s North Coast reconnects roughly 180 miles of streams across six major salmon and steelhead rivers, generating $53 million in direct economic impact, creating 400 local jobs, and supporting a $700M tourism economy.
We’re proud to work with such an impactful and influential organization, one that’s working hard to protect the water sources that the world depends on, not just now, but for decades to come. Our new partnership with Trout Unlimited continues Vermilion’s deep history and expertise with conservation groups.
Tipping Point Community
San Francisco mayor Daniel Lurie founded Tipping Point Community in 2005 to advance anti-poverty solutions by cultivating strong, resilient communities. Their approach is rooted in the belief that lasting change happens when communities are supported at critical moments in life, from early childhood and education to housing and employment.
Since its inception, Tipping Point Community has invested over $475M in grants and initiatives that help remove barriers and create more stable paths forward for Bay Area residents. They work in these four major impact areas, provide grants to vetted nonprofits, and test solutions that create better conditions for Bay Area residents to succeed. And because the Board of Directors covers all operating expenses, those dollars go directly to the communities they serve.
And it’s working. According to their 2025 Impact Report:
- 93% of high school graduates served by Tipping Point grantees enrolled in college, compared to 65% across the Bay Area
- In the same year, 52 organizations were bolstered by customized management assistance
- $34.3M was invested across Tipping Point’s four main impact areas, in addition to research projects and strategic initiatives
Tipping Point Community isn’t just funding programs, they’re building a stronger ecosystem around people who are working to get ahead. We’re excited to bridge Tipping Point’s mission, content, and community in ways that are just as impactful as they are.
High Country Conservation Center
Colorado’s mountain communities sit on the front lines of climate change, where rising temperatures, changing snowpack, and increasing wildfire risk are already reshaping daily life. In our State’s high country, those shifts don’t just affect ecosystems—they impact housing, transportation, energy use, and the long-term resilience of entire communities.
For nearly two decades, High Country Conservation Center has worked at the intersection of climate action and community solutions, helping Summit County and surrounding areas reduce waste and conserve resources.
Rooted in local partnerships and practical implementation, HC3 turns climate goals into tangible outcomes. Their work spans energy efficiency, waste reduction, sustainable transportation, and water conservation, all tailored to the realities of mountain living. They help residents and businesses reduce energy use and lower costs, while broader initiatives support building electrification, zero waste systems, and climate action planning at the municipal level.
What does that impact look like?
- Homeowners and businesses upgrading insulation, electrifying buildings, and installing renewable energy systems that reduce both emissions and utility bills
- Community-wide programs that make composting, recycling, and waste diversion more accessible, keeping valuable materials out of landfills
- Local governments and utility providers working from shared climate action plans that align policy, funding, and behavior change around measurable goals
That kind of place-based approach matters. In a region where tourism, natural resources, and quality of life are tightly connected, HC3 helps ensure that sustainability efforts support both the environment and the local economy.
We’re proud to partner with an organization that proves climate action is most effective when it’s rooted in community, designed for real-world adoption, and built to last.
Ralston Family Farms
Ralston Family Farms is more than a purveyor of delicious rice. It’s a family business rooted in regenerative agriculture, environmental stewardship, and the fight against food insecurity. And yes, the name fits: the brand is led by the Ralston family, with leadership that goes by Mom and Dad and office hours that happen around a coffee table.
Ralston grows its specialty single-batch rice using regenerative farming practices, including growing and packing the rice within a 10-mile radius, which helps earn the farm a Regenified Tier 2 certification. Their practices focus on soil health, biodiversity, livestock integration, and water conservation. That kind of long-game thinking helps create nutrient-rich crops now and healthier land for the future.
Their impact also extends beyond the field. Ralston donates a percentage of all the rice it produces to the Arkansas Food Bank, helping support food access and strengthen local feeding programs. That combination of regenerative farming and giving back makes them a powerful example of a business model built on care, not compromise.
We’re proud to support a family-owned business that doesn’t trade planetary health for profit and brings exceptional grains to the table.
Nielsen-Massey Vanillas
If anyone knows that not all vanilla is created equal, it’s Nielsen-Massey Vanillas. For more than a century, the family-owned company has maintained a reputation for quality, consistency, and a deep respect for the craft of flavor.
Nielsen-Massey sources exceptional vanilla beans from around the world, the right way, including:
- Uplifts sustainability projects in Madagascar focused on health, education, and financial resilience
- Develops infrastructure and livelihood initiatives that help strengthen local communities tied to its supply chain
- Building community access to markets, schools, and medical facilities
- Teaching communities to diversify income sources via poultry farming and fish farming
- Supports various efforts to improve access to clean drinking water.
Once the vanilla is in their hands, they use a proprietary cold-extraction process that preserves the delicate flavor compounds that make true vanilla so distinctive. Nielsen-Massey’s commitment to high-quality flavor extends beyond vanilla extracts, powders, and pastes to pure extracts of coffee, peppermint, orange, and more, with no “natural flavors” in sight.
We’re excited to partner with a brand that understands the power of patience, precision, and quality in creating products that bring people delight without harming the planet or supply chains.
We’re energized by each of these new client partners. They may work in different industries, speak to different audiences, and hold different goals, but they all have the same underlying drive to make life better for our communities and our planet.
Our work together is underway, with more exciting news and work to come. In the meantime, you can always explore more of our work for a closer look at what Creative Gone Good is all about.
