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Does my company website need a blog and content strategy?

ICYMI: we gave our very own Vermilion brand a makeover in early 2023, which included (among an endless list of other things) a new website featuring a refreshed look with tidy transitions and an updated site architecture and user experience. Basically: we overhauled the whole site to reimagine how we express ourselves and our work.  … Continued

What is it like building a brand, from sketch to final logo?

From natural product brands to legacy social impact organizations, a brand logo doesn’t just *waves hands wildly* appear. But it does beg the question: what type of brand-building sorcery goes on behind the curtain?  There’s no curtain. Or sorcery (sorry). But there are a lot of open Google Chrome/Safari tabs and a ton of sketching and tinkering. Q: Every brand … Continued

How do nonprofit marketing & communications budgets *really* work?

While ‘marketing’ may be a term reserved mainly for the private sector, we can all agree that your nonprofit can benefit from telling your story to a broader audience. While the pandemic, questions around funding, and stakeholder pressure also bring increased workloads and a need for nonprofit communications teams to respond faster than before, there … Continued

Appalachian Mountain Club

Vermilion brings the perfect combination of creativity and data know-how. They’re easy to work with, and have helped us reach new audiences more efficiently.” Elisabeth Holden, Assistant Director of Digital Marketing

Protect Our Winters

From our first annual report project to complete website redesigns to creative pitch decks, our team at Vermilion deeply understands our theory of change, narrative, visuals, and stakeholders and always clearly communicates our best work.” torrey udall, chief of staff