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So I have Google Ads set up for my nonprofit… now what?

If you’re a marketer working on behalf of a nonprofit organization, one of the best opportunities at your disposal is the Google Ads Grant. This program offered by Google provides up to $10,000/month in free ad credit for eligible 501(c)(3)s. That’s right—totally free. If you haven’t already activated an account for your org, follow our … Continued

Boulder International Film Festival

Vermilion is a group of exceptionally talented, generous, and passionate professionals who truly care about the arts and their community. BIFF would not be where it is today without Vermilion’s guidance and collaboration. Robin Beeck, Executive Director & Co-FoundeR

Which CMS should I choose for my new website, and why is it WordPress?

When planning a new website project, one of the questions we hear most often is: “Why WordPress?” Or: “Should we use Squarespace instead? What about Drupal?” This article is your go-to answer. It’s our one-stop overview of why we choose WordPress as our standard website content management system (CMS), how it compares to other platforms, … Continued

How do you brand the bridge between quantum research and commercialization? Lessons from the Colorado Quantum Incubator.

Who is the Colorado Quantum Incubator? The Colorado Quantum Incubator (COQI) is a first-of-its-kind initiative uniting the Colorado School of Mines, Colorado State University, the University of Colorado Boulder, and Elevate Quantum to accelerate quantum technology commercialization: providing shared facilities and infrastructure to move innovations from early research toward real-world application and higher technology readiness … Continued

What does it take to reposition climate convening as a force multiplier? Lessons from the Volgenau Climate Initiative.

Who is the Volgenau Climate Initiative? The Volgenau Climate Initiative (VCI) is a ten-year initiative of The Volgenau Foundation focused on advancing natural climate solutions across soils, forests, and working lands. VCI uniquely curates intimate, rigorously selected convenings of leaders to build networks that move capital, influence policy, and scale practical climate action. The Risk … Continued

What does environmental nonprofit brand strategy require in today’s era? Inside the Conservation Colorado rebrand.

Who is Conversation Colorado? Conservation Colorado is the state’s largest environmental advocacy organization: 60,000+ members strong, with six decades of work shaping climate policy, protecting public lands, and building political power to secure clean air, safe water, and equitable environmental outcomes across Colorado. Environmental Action Has Entered a New Phase Environmental action is changing in … Continued

Rocky Mountain Equality

Belonging is central to Rocky Mountain Equality. Vermilion developed a vibrant, inclusive brand that celebrates LGBTQ+ identities and harnesses the power of our community. The rebrand expresses RMEQ’s compassion and pride, and inspires connection, affirmation, and meaningful change across Colorado and the Mountain West.” Mardi Moore, Chief Executive Officer Vermilion turned our blank canvas into … Continued

What is a Google Ads Grant and how do I get one?

For most nonprofits, your budget is allocated to fixed, practical line items like operating costs and overhead expenses. Marketing and advertising is a nice-to-have and sometimes receives no dedicated funding at all. However, investing dollars and resources to your communications efforts can amplify your message to a larger audience, help secure funding from potential donors, … Continued

How is AI affecting the search landscape, and what should I do about it?

We’ve all read the stories and listened to the podcasts. AI is everywhere, and it’s changing everything. SEO is dead, and computers are going to take your lunch money. While there’s truth in most of these, the level of hyperbolic fear-mongering seems to be a bit out of control.  We are certainly in the thick … Continued