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How do you brand the bridge between quantum research and commercialization? Lessons from the Colorado Quantum Incubator.

Who is the Colorado Quantum Incubator? The Colorado Quantum Incubator (COQI) is a first-of-its-kind initiative uniting the Colorado School of Mines, Colorado State University, the University of Colorado Boulder, and Elevate Quantum to accelerate quantum technology commercialization: providing shared facilities and infrastructure to move innovations from early research toward real-world application and higher technology readiness … Continued

What does it take to reposition climate convening as a force multiplier? Lessons from the Volgenau Climate Initiative.

Who is the Volgenau Climate Initiative? The Volgenau Climate Initiative (VCI) is a ten-year initiative of The Volgenau Foundation focused on advancing natural climate solutions across soils, forests, and working lands. VCI uniquely curates intimate, rigorously selected convenings of leaders to build networks that move capital, influence policy, and scale practical climate action. The Risk … Continued

What does environmental nonprofit brand strategy require in today’s era? Inside the Conservation Colorado rebrand.

Who is Conversation Colorado? Conservation Colorado is the state’s largest environmental advocacy organization: 60,000+ members strong, with six decades of work shaping climate policy, protecting public lands, and building political power to secure clean air, safe water, and equitable environmental outcomes across Colorado. Environmental Action Has Entered a New Phase Environmental action is changing in … Continued

Rocky Mountain Equality

Belonging is central to Rocky Mountain Equality. Vermilion developed a vibrant, inclusive brand that celebrates LGBTQ+ identities and harnesses the power of our community. The rebrand expresses RMEQ’s compassion and pride, and inspires connection, affirmation, and meaningful change across Colorado and the Mountain West. Mardi Moore, Chief Executive Officer Vermilion turned our blank canvas into … Continued

How is AI affecting the search landscape, and what should I do about it?

We’ve all read the stories and listened to the podcasts. AI is everywhere, and it’s changing everything. SEO is dead, and computers are going to take your lunch money. While there’s truth in most of these, the level of hyperbolic fear-mongering seems to be a bit out of control.  We are certainly in the thick … Continued

Who are some new client partners we’re excited to support?

Teaming up with purpose-driven clients is why we at Vermilion show up every day. Every handshake and kickoff call is a reminder that our branding and marketing work matters most when it helps amazing organizations fulfill their missions.  Lately, the universe delivered: we’re grateful to welcome a seriously inspiring crew of new partners, each one … Continued

What’s creative, strategic, and award-winning all over?

Any day that we get to be creative with clients doing good in the world is a win in our books—but recently Vermilion’s clocked a few more official wins. It’s true: we’re an award-winning agency! If this reads as us tooting our own horns… consider ‘em humbly tooted.  The One Club for Creativity One Club … Continued

Community Foundation Boulder County

Along with a new strategic plan and a modern update to our branding, we needed a simplified website that clearly defined our work and reflected our identity. Together with Vermilion, we created a site that inspires our community.” Severin Lier, Director of Communications

How does our creative agency engage with DEI?

The Diversity, Equity, and Inclusion (DEI) landscape is changing. Rapidly. We’re seeing companies scale back public support or eliminate DEI programs altogether, and dial back multicultural marketing and advertising. As the state of DEI evolves, purpose-driven organizations must recommit to, refine, and (potentially) reorient their approach to meet the moment.  At Vermilion, our work is … Continued