Any day that we get to be creative with clients doing good in the world is a win in our books—but recently Vermilion’s clocked a few more official wins. It’s true: we’re an award-winning agency! If this reads as us tooting our own horns… consider ‘em humbly tooted. The One Club for Creativity One Club … Continued
Along with a new strategic plan and a modern update to our branding, we needed a simplified website that clearly defined our work and reflected our identity. Together with Vermilion, we created a site that inspires our community.” Severin Lier, Director of Communications
The Diversity, Equity, and Inclusion (DEI) landscape is changing. Rapidly. We’re seeing companies scale back public support or eliminate DEI programs altogether, and dial back multicultural marketing and advertising. As the state of DEI evolves, purpose-driven organizations must recommit to, refine, and (potentially) reorient their approach to meet the moment. At Vermilion, our work is … Continued
New to marketing agency relationships? Choosing a new agency and wondering what kind of partners they’ll be after the pitch? Curious about Vermilion’s approach? Let’s remove some of the mystery around how we partner. Cultivating strong partnerships goes beyond managing deadlines and deliverables. At its core, it’s about building trust, communication, and creating space for … Continued
ICYMI: we gave our very own Vermilion brand a makeover in early 2023, which included (among an endless list of other things) a new website featuring a refreshed look with tidy transitions and an updated site architecture and user experience. Basically: we overhauled the whole site to reimagine how we express ourselves and our work. … Continued
From natural product brands to legacy social impact organizations, a brand logo doesn’t just *waves hands wildly* appear. But it does beg the question: what type of brand-building sorcery goes on behind the curtain? There’s no curtain. Or sorcery (sorry). But there are a lot of open Google Chrome/Safari tabs and a ton of sketching and tinkering. Q: Every brand … Continued
While ‘marketing’ may be a term reserved mainly for the private sector, we can all agree that your nonprofit can benefit from telling your story to a broader audience. While the pandemic, questions around funding, and stakeholder pressure also bring increased workloads and a need for nonprofit communications teams to respond faster than before, there … Continued
Talent recruitment campaign Vermilion really brings it in terms of strategic rebranding and KPI-focused campaigns. They were engaging experts truly invested in the outcome as if it were their own brand.” Kate Osmundson, Director, Communications & Marketing
The Own Your Journey campaign tangibly connects the CE brand to the bigger goal of their key student audience: becoming the person they aspire to be in life. The Own Your Journey campaign has been successful in raising awareness among CU students, staff, and faculty. It’s been so successful that the strategies have been adopted … Continued