New to marketing agency relationships? Choosing a new agency and wondering what kind of partners they’ll be after the pitch? Curious about Vermilion’s approach? Let’s remove some of the mystery around how we partner. Cultivating strong partnerships goes beyond managing deadlines and deliverables. At its core, it’s about building trust, communication, and creating space for … Continued
ICYMI: we gave our very own Vermilion brand a makeover in early 2023, which included (among an endless list of other things) a new website featuring a refreshed look with tidy transitions and an updated site architecture and user experience. Basically: we overhauled the whole site to reimagine how we express ourselves and our work, … Continued
From natural product brands to legacy social impact organizations, a brand logo doesn’t just *waves hands wildly* appear. But it does beg the question: what type of brand-building sorcery goes on behind the curtain? There’s no curtain. Or sorcery (sorry). But there are a lot of open Google Chrome/Safari tabs and a ton of sketching and tinkering. Q: Every brand … Continued
While ‘marketing’ may be a term reserved mainly for the private sector, we can all agree that your nonprofit can benefit from telling your story to a broader audience. While the pandemic, questions around funding, and stakeholder pressure also bring increased workloads and a need for nonprofit communications teams to respond faster than before, there … Continued
They bring best-in-class thinking, speed, flexibility, and flawless execution. The entire team has played a BIG role in our success to date!” Amber Brandimarte, SVP of Marketing & Innovation
Vermilion has been an incredible partner for many years. They’re flexible and provide best in class support even when our strategies change. They have been a big driver of our exciting 96% growth in the last three years!” LAUREN START, VP OF MARKETING
From square zero, Vermilion brought our vision, brand, and voice to life in a manner that speaks to our customers while staying true to who we are and want to be. They go out of their way to take care of us and give us the service, treatment, and results we need.” DAVIS BREEDLOVE, CO-FOUNDER … Continued
The “New Year, New You” health halo comes every January, but many have prioritized health — the planet’s and their own — all year. With 7 in 10 consumers saying they’ll continue to cook at home, the pandemic keeps proving how much it’s altered shopping habits and natural product trends (Hunter PR). As a result, … Continued
Okay March, you win. No Expo West, no sports, no St. Patrick’s Day parades. But you know what Coronavirus can’t cancel? B Corp Month. A month where our global B Corp community rallies together to educate and raise awareness around what it means to use business as a force for good. Given the unprecedented state … Continued
I thought it might be fun to try and quickly figure out how to take existing brands’ bones and equity, and then reconfigure, recolor, & ‘re-love’ them to a bold and fresh design.