One of several “boomerangers,” Craig was a client of Vermilion before joining the team. Craig’s love for good food led him to the natural products industry, but his passion for marketing and growing better-for-you brands made him stay. He’s worked on every side of the grocery aisle. He started in natural grocery and retail, then in-house at 1908 Brands where he helped develop, launch, and manage eight natural product CPG brands. After that, Craig’s passion for art took him to Kidrobot where he launched 100+ limited edition SKUs per year and developed strategic partnerships and licensing relationships with many groups including The Met, The Smithsonian, Disney, Sanrio, In-N-Out, Sonic Drive-In, and others. When he’s not exploring the shelves of a grocery store for fun, you can find him exploring Colorado with his mutt, Margot.