
Sam Peterson
Alias: Senior Digital Marketing Manager
Superpowers: Finding the story in the data, pushing pixels (different from Erin’s kind), baking lemon cream tartlets
Backstory: Known as “a golden retriever in human form,” Sam brings warm, buoyant energy to every project. Unlike a golden retriever, she nerds out over data and well-made dashboards. Despite being told that her Psychology/Communications double major would be unmarketable, she delights in applying both daily on behalf of brands doing good in the world.