I’ll start by acknowledging the obvious: of the ever-growing list of digital platforms to advertise on, Meta (a.k.a. Facebook and Instagram) isn’t the sexiest. And right now, most blog posts would rather turn their attention — and your clicks — to newer or trendier darlings like TikTok, Reddit, or streaming audio. But Meta remains a … Continued
The “New Year, New You” health halo comes every January, but many have prioritized health — the planet’s and their own — all year. With 7 in 10 consumers saying they’ll continue to cook at home, the pandemic keeps proving how much it’s altered shopping habits and natural product trends (Hunter PR). As a result, … Continued
The news that Google was pushing back the deprecation of the third-party cookie until late 2023 came as somewhat a welcome surprise to digital marketers. Since Google first announced their plans in February 2020 to phase out third-party cookies, inboxes have been flooded with invitations to webinars and industry news on how to plan for … Continued
Securing a dedicated marketing and communications budget for nonprofit organizations and foundations can be difficult. Many times, funds are allocated to fixed, practical line items like overhead expenses and operating costs. However, dedicating marketing dollars and resources to your communications efforts can amplify your message to a larger audience, help secure funding from potential donors, … Continued
This year marks the 50th anniversary of Earth Day and Earth Month, a movement in which citizens from every corner of the globe join together in a united call to address our climate change crisis. It’s a day that has historically manifested in protests, marches and rallies where people take to the streets to demand … Continued
Okay March, you win. No Expo West, no sports, no St. Patrick’s Day parades. But you know what Coronavirus can’t cancel? B Corp Month. A month where our global B Corp community rallies together to educate and raise awareness around what it means to use business as a force for good. Given the unprecedented state … Continued
Like it or not, robots are taking over. Ok fine, it may not be exactly like the Terminator franchise predicted (yet), but look under the hood of some of our economy’s major drivers and you’ll see what I mean. The AI revolution is quickly upending many aspects of our lives. Manufacturing, delivery (drones), transportation (self-driving … Continued
While ‘marketing’ may be a term largely reserved for the private sector, we can all agree that your nonprofit can benefit from telling your story to a broader audience through communications. While the pandemic also brought increased workloads and a need to respond at a faster pace than was previously required for nonprofit communications teams, … Continued
From the millions of Women’s March on Washington participants to the swelling #MeToo movement to the powerful March for Our Lives speech by Parkland shooting survivor Emma González…
It may surprise you, but a number of clients come to us because someone built them a website that breaks, is clunky to update or was built with technology that is now obsolete. There’s often not enough scrutiny placed on future-proofing a site to make sure the client can use it for the duration of … Continued