If you’re a marketer working on behalf of a nonprofit organization, one of the best opportunities at your disposal is the Google Ads Grant. This program offered by Google provides up to $10,000/month in free ad credit for eligible 501(c)(3)s. That’s right—totally free. If you haven’t already activated an account for your org, follow our … Continued
When planning a new website project, one of the questions we hear most often is: “Why WordPress?” Or: “Should we use Squarespace instead? What about Drupal?” This article is your go-to answer. It’s our one-stop overview of why we choose WordPress as our standard website content management system (CMS), how it compares to other platforms, … Continued
For most nonprofits, your budget is allocated to fixed, practical line items like operating costs and overhead expenses. Marketing and advertising is a nice-to-have and sometimes receives no dedicated funding at all. However, investing dollars and resources to your communications efforts can amplify your message to a larger audience, help secure funding from potential donors, … Continued
We’ve all read the stories and listened to the podcasts. AI is everywhere, and it’s changing everything. SEO is dead, and computers are going to take your lunch money. While there’s truth in most of these, the level of hyperbolic fear-mongering seems to be a bit out of control. We are certainly in the thick … Continued
I know a lot of us are feeling overwhelmed, wondering what the next four years will look like on a global scale. In an effort to avoid the doomscroll and endless speculation game, I’m focusing on local news and concrete action I can take here and now. Something that’s helped tremendously is knowing that so … Continued
ICYMI: we gave our very own Vermilion brand a makeover in early 2023, which included (among an endless list of other things) a new website featuring a refreshed look with tidy transitions and an updated site architecture and user experience. Basically: we overhauled the whole site to reimagine how we express ourselves and our work. … Continued
Photo Credit: Sienna Satterwhite; Denver, CO Pride Parade, 2024 Every year, June takes on a new form of Pride Month celebration as times, attitudes, political landscapes, and LGBTQ+ people themselves change. This year, for many, it served as a reminder that securing a full, safe, and welcoming place for queer people is far from over. … Continued
From millions of Women’s March participants to the #MeToo movement to the March for Our Lives speech by Emma González, the voices of today’s female activists are resounding and clear. Female artists throughout history have used design as a means of persuasion. The powerful combination of text and image—poster design in particular—has been as effective … Continued
I’ll start by acknowledging the obvious: of the ever-growing list of digital platforms to advertise on, Meta (a.k.a. Facebook and Instagram) isn’t the sexiest. And right now, most blog posts would rather turn their attention — and your clicks — to newer or trendier darlings like TikTok, Reddit, or streaming audio. But Meta remains a … Continued
While ‘marketing’ may be a term reserved mainly for the private sector, we can all agree that your nonprofit can benefit from telling your story to a broader audience. While the pandemic, questions around funding, and stakeholder pressure also bring increased workloads and a need for nonprofit communications teams to respond faster than before, there … Continued