Powering the pursuit of well-being
Our rebranding challenge for the Mental Health Center of Denver was clear: create a new brand that would expand the aperture beyond mental health to include well-being while also reducing barriers and stigma. In short, reflect the organization’s true impact.
The result is WellPower, a modern, relevant, and inclusive brand that reflects the expanding portfolio of products, services, and service areas.
We revealed the new brand through an integrated digital and OOH campaign, reinforcing that while the name and look changed, WellPower is just as deeply committed to meeting people where they are and helping them discover what they need to thrive. Because well is for all.