Own Your Journey
CU Continuing Ed tasked Vermilion with developing messaging and building awareness around their Own Your Journey program, which offers a wide variety of services to students at various points in their academic career. Supported by Vermillion’s creative and strategic teams, digital marketing was able to drive 11.4 million impressions during the 2020 calendar year while bringing over 22,000 new users to the program page.
Requiring a minimum number of applicants to run the Masters of Science in Organizational Leadership program, Vermilion planned and executed a campaign focused on direct response to drive applications. Despite challenges facing higher education around COVID-19, the campaign drove a 13% increase in RFI Submissions over a 6 month period with a 69% increase in Conversion Rate.