Vermilion Design + Digital Vermilion

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Rudi’s Organic Bakery

Rudi’s Organic Bakery

Baked on the Bright Side

for Rudi’s Organic Bakery

There’s really only one way to put it. Rudi’s Organic Bakery is made from the good stuff: meaningful core values, smart, dedicated team members, and a 40-year history of baking wholesome bread in small batches with a short list of real, simple ingredients.

Meeting and exceeding aggressive goals has been the foundation of the strong partnership between Rudi’s Organic Bakery and Vermilion. As their digital marketing partner, our focus is to bring their brands to life online. Together, we’ve cultivated an active, engaged following in the brand’s social channels; crafted effective, integrated annual marketing plans; introduced new products; driven record sales; and inspired loyalty in the bread aisle.

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We Create Brand Experiences

We strive to create spirited promotions that build relationships with consumers by engaging them with informative but fun digital experiences. The ultimate brand goal for Rudi’s Organic and Gluten-Free Bakeries is to be thought of as a trusted source and friend, so when consumers are in the bakery aisle and it comes time to make that purchase decision, Rudi’s is that friendly face on the shelf.

Cohesive & Consistent Integrated Approach

We know the natural and organic consumer. We get her — where she is and what she does online. We understand her values and her busy, choiceful life. And we get results by crafting targeted, effective integrated campaigns with relevant messaging and memorable visuals across all channels and touchpoints.

As the bakery section grows more crowded, we needed to wake up routine, non-organic bread shoppers and shift their mindset to understand why they should purchase organic bread and share Rudi’s Organic’s authentic brand story so we created a video to showcase “Bread The Way It Should Be.”


15 new products launched


502,834 Facebook fans


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