You’d be hard-pressed to find a more loyal customer than a Pamela’s customer. So when the brand refreshed its identity for the first time in its 30+ year history, how do you ensure fans recognize — and more importantly — embrace the transition? With a campaign that celebrates the new look while reinforcing that their commitment to values, quality, and taste will never change.

Great Taste Never Changes does just that. The digital campaign’s deliciously imperfect photography and inviting tone embodies the warmth of a mother’s love and feels as fresh and inviting as what’s inside the package.