Launching One National Community
After 20+ incredible years as Earth Treks, Planet Granite, and Movement Climbing + Fitness, El Cap made the thoughtful decision to move its family of gyms forward as one national community: Movement Gyms. Their signs and shirts have a new name, but no matter where you are in your climbing, yoga, or fitness journey, at Movement you belong.
We had the privilege of partnering with the team to bring their fiercely inclusive vision to life from start to finish. From a new logo, brand identity, and robust website to a brand launch video that was supported by an impactful social and influencer strategy, every detail was thoughtfully crafted to reflect how authentically welcoming the brand is to all — whether you’re a new climber, a seasoned yogi, and everything in between.