It's Your Nature
From neighborhood walks to backcountry treks, we all belong outdoors. But the nature we love us is at risk. Leave No Trace makes people the solution to conservation through the power of science, education, and stewardship.
We partnered with the organization to refine their position and reimagine their brand identity to better connect with more people — because no matter where or why you get outside, it’s yours to protect.
From the evolved logo and warm palette to inclusive illustrations and silhouettes that invite you to see nature’s potential through others’ eyes, the refreshed brand is naturally inspiring, as relevant in Central Park as in the backcountry, and finds the fun in being outside.