Advancing a Just East Bay
Founded in 1928, The East Bay Community Foundation is one of the nation’s oldest community foundations. They operate as an essential change catalyst for the East Bay community. With a commitment to advancing racial justice and community-informed equity, they work to eliminate structural barriers and transform political, social, and economic outcomes for all who call the East Bay home.
Vermilion partnered with EBCF to reinvent their visual brand identity, design all new marketing materials, and design and develop a website that better reflects the foundation’s mission and community. We were charged with developing a look and feel that established a renewed sense of legitimacy, while also creating a design system that is inclusive and accessible for the diverse audiences they serve.
Building on EBCF’s long-established brand equity, the East Bay’s bold civic pride and confidence were the driving inspirations behind the brand’s new modern, pioneering, and memorable visual brand identity.
The website creates an engaging experience for all stakeholders, igniting a greater understanding of social injustices that communities within the East Bay face and highlighting EBCF as a changemaker, unique to the community foundation space.