Wild Planet

QUESTION OF THE DAY

What if a seafood company could make you a force for the oceans?

THE GOOD STUFF

Wild Planet is a powerful force. For the oceans. And for all who are nourished by what they provide. Recognizing the brand was at an inflection point, the team tapped us to craft a strategy and creative platform that connects with consumers over way more than recipes.

We dove into consumer’s worlds, explored their pantries, and revealed their beliefs. Our insights deepened and refined the brand’s understanding of its shoppers. And we identified an opportunity to overcome the deep resistance to brand switching, translating to a platform that redefines the category’s job and connects with consumers over its deeply held values and purpose.