Boulder International Film Festival

BUSINESS CHALLENGE

Celebrate the power of film by increasing visibility and driving ticket sales through digital marketing.

THE DETAILS

For more than 20 years, the Boulder International Film Festival (BIFF) has lit up Colorado’s arts scene, drawing passionate film lovers from the Boulder–Denver metro area and beyond. As BIFF’s pro-bono Gold partner for the past decade, Vermilion has helped the festival expand its reach, elevate its profile, and turn cinephiles into loyal attendees and ticket buyers. The partnership began with securing and managing a Google Ads Grant, which has unlocked more than $2M in free search advertising since 2014. Each season, we refine a full-funnel media and messaging plan, combining Google search with targeted Meta campaigns to drive awareness, website traffic, and conversions during the critical weeks leading up to the festival.​

Services

  • Creative campaigns & assets
  • Marketing & media planning
  • Media management & reporting
  • Email & CRM marketing
  • Google Ad Grant management

WHY WE’RE PROUD TO PARTNER

  • Call2Action program pairs issue-focused films with local nonprofits
  • Making arts access more equitable through youth and senior outreach and free screenings
  • Strengthens Boulder’s cultural and economic fabric as a beloved community tradition
59%

increase in revenue YoY in 2025

Record

ticket sales for the highest attendance in BIFF history in 2025

29%

improvement in ROAS YoY in 2025

Vermilion is a group of exceptionally talented, generous, and passionate professionals who truly care about the arts and their community. BIFF would not be where it is today without Vermilion’s guidance and collaboration.

Robin Beeck, Executive Director & Co-FoundeR

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