Crackers are a notoriously low-involvement product. With the help of multiple new package designs and a robust digital campaign, we not only made the 34 Degrees products pop on shelf, we demonstrated how their kaleidoscope of crackers are a must-have for any occasion or gathering.
With a more lighthearted, expressive approach and simplified logo, our packaging refresh for 34 Degrees’ entertaining line invites folks to savor and share these stylish, flavorful crisps.
Our 34 Degrees Sweet Crisps packaging looks as irresistible as they taste. The spirited, resealable pouches lets you know these thin and light crisps are perfect by the handful, paired with coffee, ice cream, or…you name it.
Our digital campaign, Gather Round, showcases the breadth of 34 Degrees crackers—savory to sweet, naked or topped—the host who serves them, and the guests she entertains in life.
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