No Silly Questions: articles that go behind the scenes of creative, marketing & agency life.

Learn WHY creating a character-driven brand personality is one of the most important components of building brand identity.

What if slowing down the right climate leaders is the key to scaling action? The positioning behind the Volgenau Climate Initiative.

Environmental advocacy is more contested than ever. See how Conservation Colorado unified its brand to meet a political moment.

Colorado’s quantum future won’t happen by chance. Inside the positioning strategy supporting Colorado’s first-of-its-kind alliance: the Colorado Quantum Incubator.

For brand managers investing in qualitative consumer insights, recruitment is everything. See how smarter market research recruiting sharpens strategy and drives better brand decisions.

Learn how ChatGPT, Gemini, and other AI LLM (large language model) platforms are changing how people search and what your organization can do to stay relevant.

Adding new change-makers to the mix makes for an inspired and excited creative agency this holiday season.

Boulder-based branding and marketing agency Vermilion wins awards at the One Club Awards Denver, plus recognition from Indie Agency News.

Digital Director Mike DuFresne reveals how the fundamentals of success in digital marketing and cooking often overlap.

One small way this Boulder, Colorado creative agency engages our Vermilion employees in a remote work culture.

Vermilion’s Growth & Impact Director, Craig Spalding, unpacks diversity, equity, and inclusion in 2025—from our creative agency’s client partnerships to the new B Corp standards to shifting DEI language and messaging.

Kate Mason, Account Director at Vermilion, looks back on the state of conservation and climate change after the 2024 election, spotlighting client work in the space and how you can support climate action locally.

What's at Stake is collective action panel event that promises to inform, inspire, and activate our right to vote. Learn how you can get involved.

Susan Touchette Aust, Partner and head of Client Service at Vermilion, reveals her marketing agency’s approach to building meaningful client relationships.

Learn about the creation process and value of a well-thought-out content strategy and how your website can drive more volume and higher-quality traffic.

A reflection on Pride Month discourse and the state of affairs for LGBTQ+ and B Corporation communities, by Craig Spalding (Vermilion, B Proud Network, and B Local CO).

Your nonprofit can always benefit from telling your story to a broader audience. A dedicated marketing budget is now more critical than ever to accomplish this.

If an organization's values only live in the company handbook, they're just concepts. When its leaders live and cultivate them daily, you create culture.

Reflections on the challenges and rewards of being a working mom by Vermilion Partner, Susan Aust.

Did you know that lots of nonprofit organizations are eligible for Google perks such as free advertising? Learn how to take advantage of this.

Can we take a brand's equity and reconfigure, recolor, and re-love it into a fresh design to spark interest and consumer attention? Learn about how this can be done efficiently.

Amy Hayes, former Vermilion Art Director, shares how women seeking change isn’t a new phenomenon, particularly through art.

Meta remains a go-to advertising platform thanks to its robust audience targeting and insights. Follow these 5 tips to make the most of it.

Mark Pinkerton, former Vermilion Art Director, offers an up-close look at his approach to brand and logo development for new visual identities, from initial sketch to client approval.