When planning a new website project, one of the questions we hear most often is: “Why WordPress?” Or: “Should we use Squarespace instead? What about Drupal?” This article is your go-to answer. It’s our one-stop overview of why we choose WordPress as our standard website content management system (CMS), how it compares to other platforms, … Continued
Brands are businesses, AND we know brands can also hold privileged places in our lives. We bring them into our homes; we play favorites among them; we give them our money in exchange for products or to forward the causes we believe in. With so much integration into our day-to-day, strong brands aren’t just brands. … Continued
Who is the Colorado Quantum Incubator? The Colorado Quantum Incubator (COQI) is a first-of-its-kind initiative uniting the Colorado School of Mines, Colorado State University, the University of Colorado Boulder, and Elevate Quantum to accelerate quantum technology commercialization: providing shared facilities and infrastructure to move innovations from early research toward real-world application and higher technology readiness … Continued
For most nonprofits, your budget is allocated to fixed, practical line items like operating costs and overhead expenses. Marketing and advertising is a nice-to-have and sometimes receives no dedicated funding at all. However, investing dollars and resources to your communications efforts can amplify your message to a larger audience, help secure funding from potential donors, … Continued
We’ve all read the stories and listened to the podcasts. AI is everywhere, and it’s changing everything. SEO is dead, and computers are going to take your lunch money. While there’s truth in most of these, the level of hyperbolic fear-mongering seems to be a bit out of control. We are certainly in the thick … Continued
Teaming up with purpose-driven clients is why we at Vermilion show up every day. Every handshake and kickoff call is a reminder that our branding and marketing work matters most when it helps amazing organizations fulfill their missions. Lately, the universe delivered: we’re grateful to welcome a seriously inspiring crew of new partners, each one … Continued
Any day that we get to be creative with clients doing good in the world is a win in our books—but recently Vermilion’s clocked a few more official wins. It’s true: we’re an award-winning agency! If this reads as us tooting our own horns… consider ‘em humbly tooted. The One Club for Creativity One Club … Continued
The Diversity, Equity, and Inclusion (DEI) landscape is changing. Rapidly. We’re seeing companies scale back public support or eliminate DEI programs altogether, and dial back multicultural marketing and advertising. As the state of DEI evolves, purpose-driven organizations must recommit to, refine, and (potentially) reorient their approach to meet the moment. At Vermilion, our work is … Continued
Couldn’t attend “What’s a Stake?” Want to know more about the intersections of some of today’s most pressing 2024 election issues? You’re in the right place. Agency life is more than pitching and producing. For Vermilion, it’s also about partnering with our communities—growing and deepening relationships, activating purpose beyond the work, and uplifting current (and … Continued
New to marketing agency relationships? Choosing a new agency and wondering what kind of partners they’ll be after the pitch? Curious about Vermilion’s approach? Let’s remove some of the mystery around how we partner. Cultivating strong partnerships goes beyond managing deadlines and deliverables. At its core, it’s about building trust, communication, and creating space for … Continued