New to marketing agency relationships? Choosing a new agency and wondering what kind of partners they’ll be after the pitch? Curious about Vermilion’s approach? Let’s remove some of the mystery around how we partner. Cultivating strong partnerships goes beyond managing deadlines and deliverables. At its core, it’s about building trust, communication, and creating space for … Continued
ICYMI: we gave our very own Vermilion brand a makeover in early 2023, which included (among an endless list of other things) a new website featuring a refreshed look with tidy transitions and an updated site architecture and user experience. Basically: we overhauled the whole site to reimagine how we express ourselves and our work, … Continued
From natural product brands to legacy social impact organizations, a brand logo doesn’t just *waves hands wildly* appear. But it does beg the question: what type of brand-building sorcery goes on behind the curtain? There’s no curtain. Or sorcery (sorry). But there are a lot of open Google Chrome/Safari tabs and a ton of sketching and tinkering. Q: Every brand … Continued
From millions of Women’s March participants to the #MeToo movement to the March for Our Lives speech by Emma González, the voices of today’s female activists are resounding and clear. Female artists throughout history have used design as a means of persuasion. The powerful combination of text and image—poster design in particular—has been as effective … Continued
While ‘marketing’ may be a term reserved mainly for the private sector, we can all agree that your nonprofit can benefit from telling your story to a broader audience. While the pandemic, questions around funding, and stakeholder pressure also bring increased workloads and a need for nonprofit communications teams to respond faster than before, there … Continued