Thanks to Boulder County Farmers Market for use of their images.
Boulder County Farmers Markets
BUSINESS CHALLENGE
Reintroduce Boulder County Farmers Markets as a local food system leader.
THE DETAILS
For 40 seasons, Boulder County Farmers Markets (BCFM) has built vibrant community gathering spaces uniting growers and eaters around local food. But farming has only gotten more difficult. To help protect farming’s future, BCFM’s new strategic plan repositioned the organization — from farmers market operator to a 501(c)(3) nonprofit driving a local food movement. That shift brought a new challenge: the brand needed to tell a different story.
Through a deeply creative and collaborative partnership, we crafted a new logo family and visual brand identity for BCFM’s next chapter: uniting growers and eaters to create the food system we all deserve. The creative approach is purposefully imperfect, handcrafted, vibrant, and human-centered. The result is a look and feel that expresses the abundance of the seasonal markets while welcoming everyone into their work. And in a way that could only be Boulder County, of course.
Services
- Logos & visual brand identity
- Brand guidelines
- Marketing assets & collateral
WHY WE’RE PROUD TO PARTNER
- Builds a thriving local food system across Boulder County
- Invested $11 million in community through local food sales
- Helped 14,000 neighbors through Food Access programs
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