Wana Brands

BUSINESS CHALLENGE

Create a website as bold and well-loved as the OG edibles brand.

THE DETAILS

More than fifteen years ago, Wana set up shop in a scrappy Colorado kitchen with a clear mission: enhance people’s lives by unlocking the full potential of the cannabis plant. Today, Wana is recognized as one of North America’s leading edibles companies, known for vegan, organically sweetened gummies that are rigorously lab-tested and trusted by consumers seeking consistent, plant-powered wellness.

Vermilion partnered with Wana to create a new website that translates this legacy and leadership into a modern, intuitive digital home. The experience makes it easy for plant lovers to quickly understand Wana’s product portfolio, explore detailed, easy-to-navigate product pages, and use a robust dispensary locator—with enhanced product filtering—to find their favorites nearby, turning a beloved brand into a go-to resource for credible cannabis education and discovery.

Services

  • Website design & development
  • Messaging & copywriting
  • Creative campaigns & assets
  • Marketing & media planning
  • Media management & reporting
Show 2 more

WHY WE’RE PROUD TO PARTNER

  • Set the bar for safe, consistent, vegan, and lab-tested edibles.
  • Normalize cannabis as a thoughtful tool for wellness and everyday life.
  • Leading North American edibles brand without compromising quality or trust.
48%

increase in tracked user actions

15%

increase in engagement rate

95%

increase in organic Google Search impressions

Wanderous by Wana

A digital marketplace for modern online shopping

As part of our continued partnership with Wana Brands, we developed the e-commerce marketplace Wanderous. The e-commerce sub-brand is the first digital marketplace where you can easily shop and compare hemp products, and it’s meticulously curated by the experts at Wana—so you know every product has been vetted and recommended just for you.

This first-of-its-kind destination called for an unlike-any-other e-commerce site. We supported the Wanderous launch with a digital campaign, As Curated As, that set the new marketplace into the context of other familiar, elevated, expertly curated experiences.

"*" indicates required fields

join our newsletter

Have a project in mind? We can't wait to hear about it.