BUSINESS CHALLENGE
Clarify the Boulder Chamber brand to grow regional business impact.
THE DETAILS
Boulder Chamber is the leading voice for business and economic development in Boulder, Colorado, working to strengthen the regional economy, support local businesses, and advance community vitality. They convene public and private partners, advocate on policy issues, and run programs that fuel entrepreneurship, workforce development, and inclusive business growth across Boulder County. And they’re a fellow champion for the arts, supporting and joining Vermilion when we won the CBCA Arts & Business Partnership Award.
Vermilion partnered with the Boulder Chamber to create a unified, modern brand system that clearly communicates their value to Boulder businesses, startups, and civic leaders. Through in-depth interviews and stakeholder workshops, we delivered new brand positioning, brand architecture, and a refreshed visual identity—anchored in the platform “Your Chamber does that”—so members searching for Boulder economic development, business advocacy, networking events, and small business resources can quickly see how the Chamber has their back.