Tidy Cats Breeze® redefines litter care with an odor‑controlling system that’s cleaner, smarter, and better looking. Using Ion Pads™ and Zeolite Pellets to separate and dehydrate waste, Breeze eliminates the daily scoop struggle.
We redesigned the brand and full packaging portfolio—29 SKUs in total—to reflect that innovation with a calm, modern aesthetic. Soft sage and cream tones replaced bright greens and whites, natural imagery brought it into real homes, and clear visual hierarchies made the system feel intuitive and premium. The result: cohesive, lifestyle‑forward packaging that elevates Breeze from “cleaning essential” to design‑worthy home staple—already rolling out with a national PetSmart endcap launch.
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What sets Vermilion apart is their ability to move seamlessly from insight to execution. Their work was grounded in deep consumer understanding, and they consistently asked the right questions and pushed our thinking.”
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