BUSINESS CHALLENGE
Develop and execute campaigns to launch the brand, support new key retailer accounts, and drive in-store sales.
THE DETAILS
Plant-based meat that’s so meatily delicious your taste buds will do a double take? Meet jack & annie’s. This craveable, satisfying food made from jackfruit is paving the way for a more natural way to go meatless.
To introduce and inspire plant-based eaters to upgrade to a tastier, meat-free alternative, jack & annie’s needed a strategic media plan and memorable creative. Through campaign work, social media, art direction and more, we developed a droolworthy, zesty brand for whom we’re proud to serve as Agency of Record.