Baked on the Bright Side

by Bob Morehouse, CEO
July 2, 2010

Baked on the Bright Side “Know what’s in your dough” is one of the themes of the new Rudi’s Organic Bakery website we’ve just launched. The site provides a clear look at their many organic breads, muffins, buns and rolls. Also featured are the great-tasting new gluten-free breads, a growing category in the bakery aisle.

IZZE Campaign Awarded by AIGA

by Bob Morehouse, CEO
June 30, 2010

IZZE Campaign Awarded by AIGA Vermilion’s “You’ll Love What’s Inside” campaign for IZZE has just been selected for inclusion in this year’s prestigious AIGA Annual Design Competition. Consisting of ads, websites and social media, the campaign is one of 126 projects selected from more than 3,000 entries worldwide.

40+ Networks for B-to-B Social Media

May 4, 2010

40+ Networks for B-to-B Social Media B-to-B (business to business) social media is inherently more limited and difficult than B-to-C (business to consumer) social media. After all, consumers are the ones creating and viewing the majority of content on the Internet today.

Tweets and Beers

by Bob Morehouse, CEO
April 16, 2010

Tweets and Beers Josh Hill, Vermilion’s seo and social media guru, and I made a presentation at the Craft Beer Conference last week in Chicago with the title “Social Media: Creating Community in Real Time.” It was a standing-room only crowd of 500 or more, and the audience couldn’t have been more attentive.

Global Greengrants wins top honors

by Bob Morehouse, CEO
March 31, 2010

Global Greengrants wins top honors Global Greengrants Fund came away with two Gold Awards from the the Council on Foundations. The awards recognize excellence in communication strategies that advance the grantmaking goals of the foundation. Global Greengrants won a Gold in the Annual Report category, and a Gold in the Special Report category for a brochure focusing on the issue of water. Vermilion has long been a partner of Global Greengrants and designs all of their communication materials. A new website will be launched in the spring.

This is big!

by Bob Morehouse, CEO
February 11, 2010

This is big! This new TV spot for the annual HW Home Warehouse Sale hit the airwaves last week. The goal was to create traffic for the sale while remaining true to the brand as an upscale Colorado furniture retailer that is classy and elegant.